         [LETTER INTRODUCING NEW SALESPERSON]
     General rules:
          
          * Explain the qualifications and experience of the
            salesperson.
          * Express confidence in him or her.
                        COMPANY
                        ADDRESS
                    CITY, STATE ZIP



Date


Name
Company
Address
City, State Zip



Dear          ,


     We are pleased to announce that [John Smith of our 
classified advertising department] will be your new sales 
representative.
     [Mr. Smith, recently of the Sacramento (Calif.) Bee, 
has a broad range of experience in display, classified and 
co-op advertising. He is especially well-qualified to help 
you develop cost-effective advertising campaigns that will 
get results.]
     We consider [Mr. Smith] a valuable addition to our 
sales staff and he will be able to help make your 
advertising instrumental in your business' continued growth 
and success.


Sincerely,



Name
Title
