
                [INACTIVE ACCOUNT SALES LETTER]
 
 
 
General rules:
 
     * Tell recipient that any past business has been
       appreciated.
     * Affirm you are interested in regaining the account.
     * Ask why the company stopped doing business with you.
®PG¯
                            COMPANY
                            ADDRESS
                        CITY, STATE ZIP
 
 
 
 
Date
 
 
 
Name
Company
Address
City, State Zip
 
Dear          ,
 
     We have missed you!
 
     This is just a short note to let you know we've missed
your business.  We haven't had an order from you since
[March] and are concerned because we very much want to keep
your business.
 
     Will you please let me know personally why you have
stopped placing orders with us? I would appreciate it very
much.
 
     Enclosed is a self-addressed, stamped envelope for
your frank comments.
 
     Thank you.
 
Sincerely,
 
 
 
Name
Title
