
             [LETTER INTRODUCING NEW SALESPERSON]
 
 
 
General rules:
 
          * Explain the qualifications and experience of the
            salesperson.
          * Express confidence in him or her.
®PG¯
                            COMPANY
                            ADDRESS
                        CITY, STATE ZIP
 
 
 
Date
 
 
 
Name
Company
Address
City, State Zip
 
Dear          ,
 
     We are pleased to announce that [John Smith of our
classified advertising department] will be your new sales
representative.
 
     [Mr. Smith, recently of the Sacramento (Calif.) Bee,
has a broad range of experience in display, classified and
co-op advertising. He is especially well-qualified to help
you develop cost-effective advertising campaigns that will
get results.]
 
     We consider [Mr. Smith] a valuable addition to our
sales staff and he will be able to help make your
advertising instrumental in your business' continued growth
and success.
 
Sincerely,
 
 
 
Name
Title
