
               [GENERAL SALES/MARKETING LETTER]
 
 
General rules for sales letters:
 
     * State the offer and the benefits of it to the client.
     * Use "you"s and "your"s to emphasize personal contact.
     * Use testimonials or endorsements where possible.
®PG¯
                            COMPANY
                            ADDRESS
                        CITY, STATE ZIP
 
 
 
Date
 
 
 
Name
Company
Address
City, State Zip
 
Dear         ,
 
     [During the past year, the companies that have been
the most successful in the Puget Sound area are those that
are members of the Seattle Chamber of Commerce who have
based their plans on market research they received because
of Chamber membership.]
 
     [In today's competitive business environment, you need
every advantage to help your business thrive. You need the
research, legislative, and networking benefits of Chamber
membership.]
 
     [Chamber membership provides you with three monthly
publications that will keep you effectively informed on the
details of your business environment, a busy schedule of
informative and entertaining workshops and seminars, and
many opportunities to network and share resources with your
peers.]
 
     [May I stop in to explain the benefits of Chamber
membership more fully?]
 
Sincerely,
 
 
 
Name
Title
