
                [SALESPERSON MOTIVATION LETTER]
 
 
 
General rules:
 
     * Accentuate the positive; build on the strengths of
       performance rather than dwelling on negative.
     * Emphasize the role the salesperson has played in the
       company's success.
®PG¯
                            COMPANY
                            ADDRESS
                        CITY, STATE ZIP
 
 
 
 
     To:  Name
 
   From:  Name
 
Subject:  [Sales objectives for 1987]
 
 
          [As we have been reviewing the sales figures from
          1986, we have been impressed with the significant
          gains the sales staff has made in new business. We
          want to take this opportunity to recognize your
          efforts and tell you how much we appreciate your
          contribution to the success of our company.]
 
          [The sales figures have also encouraged us to
          project an even brighter picture for the year to
          come. With significant improvements in the
          national economy affecting our local industries,
          we anticipate more opportunities for sales to new
          businesses and increased sales to our existing
          accounts.]
 
          [You were hired for our sales staff because you
          demonstrated that you were exceptionally well-
          qualified to sell our products. Our sales figures
          prove we were right about you. And with your help,
          we can realize even greater success in the coming
          year.]
 
          [Thank you for your fine work.]
