
                     [MEDIA EVENT LETTER]
 
 
General rules:
 
       * Use a media event letter when you are sending the
         information to a reporter or editor that you know
         personally.  If you are sending out the information
         to the press in general, send a press release.
       * Put the critical information in the first paragraph.
       * Approach media with the kind of audience that would be
         interested in your event.
       * Avoid superlatives that pad the facts.
®PG¯
                            COMPANY
                            ADDRESS
                        CITY, STATE ZIP
 
 
 
 
Date
 
 
 
Name
Company
Address
City, State Zip
 
Dear              ,
 
     [In honor of National Hot Dog Month, Harvey's Hot Dog
Emporiums will be donating over 3,000 hot dog lunches to the
area's needy.  The disbursement of the meals will be through
the Needy Network food banks on September 1 through 3 (see
attached schedule.]
 
     I am writing to suggest news coverage of the
disbursement and the need for similar disbursements by other
food product and service retailers.  I could suggest other
companies you might interview, as well.
 
     I would be happy to assist you in any way.  I will be
in contact with you next week to discuss this idea further.
 
     Thank you for your interest.
 
Sincerely,
 
 
 
Name
Title
