               [FOLLOW-UP TO SALES PRESENTATION]



General rules:

     * Thank reader for time.
     * Ask for a reaction.
     * Restate sales pitch.
     * Pledge follow-up.



                         COMPANY NAME
                            ADDRESS
                        CITY, STATE ZIP



Date



Name
Street Address
City, State Zip

Dear       ,

     Thank you for giving me time last week to introduce
you to some of our products.  I'm interested in your
reaction to them, and any comments or questions you may have
following our meeting.

     The Acme line of photocopiers I presented to you is
considered one of the best values in the industry and its
capabilities are designed to meet the needs of your size
firm. We back our products with full warranties and service
contracts, and can customize some of our models to better
suit your needs.

     I've enclosed a response form to make it easier for
you to give me your opinion of our products.  Please take a
few minutes to complete it and mail it in the envelope
provided. Your comments are extremely valuable to us.  We
want to do whatever we can to satisfy you.

     Thank you for your cooperation. I look forward to the
opportunity to serve you in the future.

Sincerely,



Salesperson

   

                         RESPONSE FORM

Name:

Company:

Address:

Phone:

1. Circle one:

I found the presentation:

Very informative      Somewhat informative    Uninformative

Comments:_______________________________________________________

2. Circle one:

I am interested/not interested in hearing more about the copiers.

If interested please check models for which you would like
more information:

    Model  A       Model B      Model C

If not interested, please tell us why:



3. Mark one:

___I would like a sales representative to call on me within
   the next few weeks.
___My company has no need for your product at this time, but
   would like to remain on your mailing list in case our
   needs change.
___We are not interested in receiving any more material on
   your company or its products.
