            [INACTIVE ACCOUNT SALES LETTER]
General rules:
     * Tell recipient that any past business has been
       appreciated
     * Affirm you are interested in regaining the account
     * Ask why the company stopped doing business with you
                         COMPANY
                         ADDRESS
                     CITY, STATE ZIP


Date


Name
Company
Address
City, State Zip


Dear          ,
     We have missed you
     This is just a short note to let you know we've missed 
your business.  We haven't had an order from you since 
[March] and are concerned because we very much want to keep 
your business.
     Will you please let me know personally why you have 
stopped placing orders with us? I would appreciate it very 
much. 
     Enclosed is a self-addressed, stamped envelope for your 
frank comments.
     Thank you.


Sincerely,



Name
Title

