
                [LETTER TO FORMER SHAREHOLDER]
 
 
 
General rules:
 
     * Express concern over shareholder leaving.
     * Ask for a reason why in a non-threatening way.
     * Encourage shareholder to reinvest in company.
®PG¯
                            COMPANY
                            ADDRESS
                        CITY, STATE ZIP
 
 
Date
 
 
 
Name
Address
City, State Zip
 
Dear           ,
 
     I've been told that you recently sold your holdings in
our company.  As a large and long-term shareholder, your
transfer of shares concerns me.  I believe this company is a
good investment.
 
     Sometimes stock sales are caused by factors out of our
control. But other times, a shareholder simply loses his
confidence in the firm.  If the sale was caused by our
performance or current policies, I hope you will take a few
minutes to let me know your concerns.
 
     I hope your relationship with us has been profitable,
and that we will soon welcome you back as a shareholder.
 
Sincerely,
 
 
 
Name
Title
